Design Brief
The Neokitch catalog is an innovative culinary environment designed to integrate cutting-edge technology, sustainability, and minimalist aesthetics seamlessly. With a focus on clean design principles and futuristic elements, this kitchen offers a transformative cooking experience while prioritizing
environmental consciousness.
Masthead
Flipbook
Featured Spreads
Purpose
Feature Spread 1
The purpose of this spread is to highlight some of the products the company Neokitch offers. As it is a company that values futuristic appliances at affordable prices, it is important to supply a visual to the consumer. After all, it is a catalog, people want to look and shop, and catch up on some amazing deals
Design
There are clear lines that lead to the product itself. You can not be mistaken about what the item is related to. Each product is also labeled with an item number for further product look-up in case you visit any physical location of this company.
Purpose
Feature Spread 2
Design
In comparison to the first featured spread, this spread highlights a single specific product that Neokitch offers. New arrivals are crucial to the company as they help boost revenue through advancements and improvements from their previous models.
It is important to see how this product actually works. Adding a visual to how this product functions in real-time allows the consumer to make a connection to how they might need this item. A description of the product is also added for consumers to discover all the other functions this product offers.
Aesthetic Pairings
Color Palette
The colors were selected based on a theme seen on common kitchen appliances. These tones are associated with the stainless steel materials used for industrial-grade products and are often deemed clean. The green outlier represents the neon colors thought of when referring to futuristic spaces.
Typography
The typography is based on a mix of the fluid and flowing concepts imagined in the future world's system and the rigid, sharp, and calculated text seen in the past.
Mockups
